Social Media Manager

Keep your finances as organised as your content calendar in Ireland.

Allowable Expenses

• Scheduling & Management Tools — Hootsuite, Buffer, Later, Sprout Social, and similar social media platforms used for clients.
• Graphic Design Tools — Canva Pro, Adobe Express, and stock photo subscriptions for client content.
• Content Creation Equipment — Ring lights, microphones, cameras, and tripods for producing client social media content.
• Professional Development — Social media courses, Meta Blueprint, and marketing webinars.
• Phone & Internet — A proportion of your mobile phone bill and home broadband attributable to business use.
• Marketing — Website, portfolio, and any paid advertising to attract new clients.

Tax Tips

• Revenue allows you to claim a proportion of your home broadband and phone — document the business percentage used.
• Keep contemporaneous records of all client work — Revenue may request evidence of business activity if investigated.
• If you manage advertising for clients using your own accounts, ensure you have clear recharge agreements — passing money through must be documented.
• Consider Revenue's simplified expenses for home working rather than calculating precise proportions — a fixed rate approach can be simpler.

Frequently Asked Questions

Is my mobile phone bill deductible in Ireland?

The business proportion of your mobile phone bill is deductible. If you use your phone predominantly for client work, you can claim a significant portion — document your reasoning and keep records to support the proportion claimed on your Form 11.

How do I report income from multiple clients in Ireland?

All client income is combined into a single self-employment income figure on your Form 11. Revenue does not require separate filing per client. Keep detailed records for each client for your own bookkeeping purposes.

Are social media scheduling tools deductible?

Yes. Hootsuite, Buffer, Later, Sprout Social, and similar tools used to manage client accounts are straightforward business software expenses and fully deductible on your Irish tax return.

What is the difference between gross and net reporting for platform income in Ireland?

You can declare gross income (before platform commission) on your Form 11 and claim the commission as a separate expense, or declare only net income received — provided you are consistent and your figures match your bank records. Revenue expects a clear audit trail either way.