Advertising & Marketing — Ireland Tax Rules

Claim all costs of promoting your business including digital advertising and printed materials.

Claimable: Fully claimable · Tax authority: Revenue

Revenue Rules

• All advertising expenditure to promote your business is fully deductible.
• Digital advertising (Google Ads, social media ads) is claimable.
• Website design, hosting, and domain fees are deductible.
• Printed marketing materials (business cards, brochures, signage) are claimable.
• Trade show and exhibition costs for promoting your business are deductible.

Limits

No cap on advertising expenditure.

Worked Example

Declan spends €150/month on Google Ads, €200/year on hosting, and €100 on business cards. Annual claim: (€150 × 12) + €200 + €100 = €2,100.

Record Keeping

• Keep invoices and receipts for all advertising spend
• Retain digital ad platform billing statements
• Keep copies of printed materials as evidence
• Document website and hosting payments

Frequently Asked Questions

Can I claim social media promotion costs?

Yes. Paid social media advertising and boosted posts are fully deductible business expenses.

Is website development fully deductible?

Yes. Website design, development, hosting, and maintenance are all allowable business expenses.

Can I claim sponsorship as advertising?

If the sponsorship primarily promotes your business (your logo, branding), it's deductible as advertising. Pure charitable donations have separate rules.

Are PR agency fees deductible?

Yes. Fees paid to a PR agency for media coverage, press releases, or brand awareness campaigns that promote your business are fully deductible as advertising and marketing costs. Keep the agency invoices specifying the services provided.