Are marketing and advertising costs deductible in Australia?

Yes, almost all costs associated with promoting your business are tax-deductible. This includes: - Online advertising (Google Ads, Facebook/Meta ads). - Website hosting, domain registration, and web design/maintenance fees. - Business cards, flyers, and brochures. - SEO services and social media management. - Listing fees on platforms like Upwork, Airtasker, or industry directories. The expense must be aimed at generating income for your business. Branding and 'goodwill' advertising are also generally deductible.

• 100% deductible for business promotion
• Includes all digital ads and SEO costs
• Website design and hosting are covered
• Listing fees on gig-platforms are deductible
• Keep invoices from digital providers (e.g. Google, Meta)