Content Creator / Influencer

Navigate taxes for YouTube, TikTok, and social media in Australia.

Allowable Expenses

• Production Gear — Microphones, ring lights, and cameras.
• Software — Editing apps, scheduling tools, and analytics.
• Samples & Props — Items purchased specifically for review or video content.
• Internet — A high proportion of data costs for uploading content.

Tax Tips

• Gifts and free products are often considered assessable income by the ATO.
• Home office claims are common for creators filming at home.
• Keep records of 'unboxing' items to prove they were for content.

Frequently Asked Questions

Are free products taxable?

Yes, the ATO often treats free products received for promotion as income.

Can I claim my phone bill?

Yes, to the extent it is used for social media work.